...individuality and breaking from the usual standard...

          We build on history. The central pillar of our work is the experience gained a long time ago by our predecessors in the field. Through the utilization of this knowledge and maximum use of natural methods and laws side by side with  technological  advances we move  the boundaries of the  possible  to  achieve  the desired results.

Market research excerpt:

          ...the customer who wants to be different from the average, who belongs to the middle or upper class and is concerned about quality, design and goodwill. His sensitivity t owards  price i s  either  very  small  or none, it can be a man or a woman aged 18 and above. His individual motivation to purchasing products is that of lifestyle, income and personality.

          At the core of our work lies individuality, separation from the usual standard – the definition of terms ‘consumer’ and ‘quantity’. We make great effort so that our products fulfil the promise of experiencing genuine  quality  while  at  the  same  time  being  part  of  expressing  personality  and  positive  image.  Such a vision is based on quality and detail, design and precision and, last but not least, on innovation and technological advancement.